Polymath's Guide to News and Ideas
How You Can Use Social Media to Help the U.S. Auto Industry
SOCIAL MEDIA MARKETING :It's been a rough week. And for someone who is new to the auto industry, this is truly a test... READ MORE
Casual Internet Use Is Good for Kids, 3 Year Study Concludes
READ/WRITEWEB NEWS :The ways young people use the internet everyday are transforming learning in ways that adults often fail to understand but represent major new opportunities that need to be taken advantage of by supportive educators... READ MORE
Should Newspapers Become Online Ad Brokers for Local Businesses?
PBS : Desperate times call for desperate measures, and that's where the newspaper business is right now. With profits slashed, unending layoffs... READ MORE
Report: Millennials Will Route Around IT Departments
READ/WRITEWEB NEWS : According to a new report by Accenture, a large number of Millennials (those born between 1977 and 1997), expect their companies to accommodate their IT preferences, including their preferred computers and applications... READ MORE
My Brain, Your Brawn
WALL STREET JOURNAL : Decades after his father sold bagels and bialys on New York's Lower East Side, Gary Schwartzberg was convinced he had a product that could reinvent his family business... READ MORE
Massive Barbie Flagship Store to Open in Shanghai
PSFK : We’re not sure what to make of this, but Barbie is set to open a massive 3400 square meter flagship store along Shanghai’s trendy Huai Hai Road... READ MORE
API Hosting 'Crisis Summit' for Newspaper Industry
EDITOR & PUBLISHER : The American Press Institute (API) will host an invitation-only, closed-door "summit conference" Nov. 13 in which 50 CEO-level executives will ponder ways to revive the newspaper business... READ MORE
A tale of two airlines and their Facebook fiascos
THE ECONOMIST :AS WELL as embracing blogs, firms have been exploiting social networks such as Facebook and MySpace to get their messages to a broader audience...READ MORE
In the Social Web, We Are All Brand Managers
PR 2.0 : Effectively organizing, curating, showcasing, and managing a strategically curated online personal, professional, and corporate brand is critical to how our peers, those we already know and the others we have yet to meet, perceive us in the real world... READ MORE
Wired Women an Untapped Goldmine for Package Goods
ADAGE.COM : Long ago, back in the aftermath of the last online bubble, package-goods marketers largely concluded that women didn't want to spend much time talking about their low-involvement products or buying them online... READ MORE