Self-Promotion Becomes a Prerequisite for Online Journos

PBS : This is the way the Web works. If this (or any) blog were my primary focus, I'd be out there rustling up readers for it, because that's what you have to do. I think a lot of journalists still see this as a grubby, low, self-promoting activity that is beneath them. Of course, it can be done in a grubby way (and often is) -- but that's true of everything. Writing headlines is, after all, another form of the art of rustling up readers... READ MORE